Sept. 17, 2025

#67 – Tom Giles – This Is How I Thrive

Tom Giles always dreamt of making it in football, and he did when he was hired by AFC Bournemouth, Chelsea FC, MCC and Bath Rugby, before launching his own sports business.


In this episode, Tom shares the realities of working in elite sport, the transition to entrepreneurship, and why surrounding yourself with high-performing people matters. He also opens up about his personal journey as a father raising a child with a rare syndrome, and how that challenge fuels his drive, resilience, and ambition.


We dive into leadership, personal branding, and the role of AI in business, while exploring the importance of passion, curiosity, and consistency in building long-term success.


Timestamps:


00:00 Intro & Football Beginnings

00:39 Breaking into the Sports Industry

06:03 Chelsea FC & Career Progression

20:28 The Commercial Side of Sports

26:17 Social Media’s Influence

31:18 Balancing Family & Tech

36:17 Vulnerability & Authenticity

39:22 Raising a Child with a Rare Syndrome

44:02 Life as a Business Owner

48:31 Finding Passion & Purpose

01:06:23 Leadership & Team Building

01:09:24 The Startup Mindset

01:13:27 AI in Business

01:16:31 Lessons from Podcasts & Books

01:23:57 Sports x Business Insights

01:31:14 Motivation & Ambition

01:40:03 Why Consistency Wins


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