May 22, 2025

#59 - I Woke Up in Rehab at 15 – 10 Years Later I’d Built a Multi-Million Pound Business - Josh White

Show Notes

Josh White, CEO and Co-Founder of Cano Water, is on a mission to fight plastic pollution with a simple yet powerful idea: providing an eco-friendly alternative to bottled water using 100% recyclable aluminum cans. The goal is simple - to put the planet before profit and make sustainability a new benchmark in the drinks industry.

But Josh’s path to success hasn’t been easy. In this episode, he opens up about his struggles with addiction, ADHD, and being expelled from school, all as a teenager. Despite these setbacks, Josh managed to channel his addictive personality into something positive; building his business, raising his daughter, and helping others who are going through their own struggles.

Josh is one of the most humble, purpose-driven entrepreneurs I’ve had the pleasure of talking to. His commitment to putting others before himself and making a real difference in the world is genuinely inspiring.

00:00 Intro

01:16 Profit vs. Planet: The Harsh Realities of Business

07:33 Personal Battles: ADHD and Addiction as a Teenager

28:04 Finding Purpose: From DJing to Entrepreneurship

46:54 The Harsh Realities of Corporate Power

48:17 Creating a Global Brand

50:29 How You Source Water

56:40 Advice for Aspiring Entrepreneurs with ADHD

01:04:49 The Importance of Mental Health Conversations

01:17:32 Fatherhood and Personal Growth

01:27:43 The Future of Work and Creativity

01:30:00 Final Thoughts and Reflections