May 11, 2025

#58 - How Understanding My ADHD Supercharged My Brain and Business - Xenia Muether

Show Notes

Xenia Muether is an entrepreneur who’s turned her ADHD diagnosis into a superpower for her business.

Leaving the corporate world behind, Xenia built her own niche marketing agency. She talks about the challenges she faced, from overcoming self-doubt to navigating the most difficult year for her business.

Xenia also opens up about her ADHD diagnosis in her 20s and how this helped her better understand her brain, tap into its strengths, and develop a leadership style that works for her. She discusses her strategies for managing ADHD and using it to her advantage in business.

Xenia also shares advice for companies looking to market the brand, including how understanding generational differences - especially for Gen Z and Gen Alpha - is key to successful marketing strategies. Plus, she discusses why having a clear target audience is crucial and how working with challenger and impact brands helped shape her approach.

00:00 Introduction

01:03 Personal Background and Career Beginnings

01:45 Transition to London and Career Growth

03:19 Realising the Need for Change

05:01 Starting the First Agency

07:52 Expanding into New Markets

09:19 Working with Challenger and Impact Brands

12:30 Full-Service Marketing Strategies

14:16 Importance of Target Audience Analysis

19:18 Platform-Specific Marketing Approaches

22:43 The Rise of AI in Marketing

26:50 Generational Differences in Marketing